PRIVACY POLICY

RUNAWAY is an Italian streetwear brand operating at runawayitaly.com. For any privacy-related inquiries, contact us at runawaybrand2026@gmail.com or via Instagram @runaway.italy.

We collect data you provide directly (name, email, shipping address, billing details, phone number) when you place an order or contact us. We also automatically collect technical data such as IP address, browser type, device information, and pages visited.

To process and ship your orders, manage payments, provide customer support, send order updates, comply with legal obligations, and improve our website and services.

• Contract: processing your order and delivering products.
• Legal obligation: tax, accounting and consumer law compliance.
• Legitimate interest: fraud prevention and website security.
• Consent: marketing emails and non-essential cookies.

We share data only with trusted service providers necessary for our operations: payment processors (Shopify, Stripe, PayPal), shipping carriers, print-on-demand manufacturers, analytics (Google Analytics), and email service providers. We do not sell your personal data.

Order and billing data are retained for 10 years for tax and legal compliance. Marketing data are retained until you withdraw consent. Analytics data are retained for up to 26 months.

Under the EU General Data Protection Regulation you have the right to: access your data, rectify inaccurate data, request erasure, restrict processing, data portability, object to processing, and lodge a complaint with your local data protection authority (in Italy: Garante per la Protezione dei Dati Personali).

To exercise any right, write to runawaybrand2026@gmail.com.

We use strictly necessary, analytics and functional cookies. See our Cookie Policy for details and how to manage your preferences.

We implement appropriate technical and organisational measures including TLS encryption, secure payment gateways and access controls to protect your data from unauthorised access, alteration or disclosure.

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be announced on the website.

Email: runawaybrand2026@gmail.com
Instagram: @runaway.italy